Our History
Supercover Insurance plc. began life as Mobile Phone Supercover Ltd in 1995 to provide extended warranty for mobile phones only. In 2005 consumer demand resulted in the partners expanding the business to include cover on mobile phones and other essential everyday electronic items to include: Laptops, PC's, Satellite Navigation Systems, iPod's, MP3 Players, TV's and more. In order to reflect the diverse product range being offered, the company's name was changed to Supercover Insurance Plc. We now have a strong, ever increasing base of around one thousand Channel Partners across the UK and the Republic of Ireland with a customer base exceeding 100,000 active customers.
Mission Statement
- To be the leading electronic items' insurer in the UK
- To provide our Channel Partners, with the highest level of service, a reliable stream of income and peace of mind that their customers are being serviced by leading experts in the field
- To ensure the replacement of mobile phones and/or other electronic items within 24 to 48 hours
- To provide a high-level and fully comprehensive cover for our customers
- To retain our customers by making it the driving force of our organisation
- To continue investing in our staff
Vision Statement
In order to increase our year-on-year growth, we have established a clear set of goals to include:
Channel Partners : Building mutual loyalty and trust with and helping them succeed by succeeding ourselves
Customers : Minimising their inconvenience when their electronic device is lost or stolen to no more than 48 hours, retaining them by providing them with a reliable and superior service
Innovation : Bringing to our Channel Partners and their customers an extensive portfolio to choose from by continuously improving our products and services.
Human Resources : Staff motivation, extensive training and an excellent working environment to deliver the best
Values
The following values form the core of our business and are present in each person working at Supercover Insurance:
- Integrity, honesty and politeness
- Passion for our Channel Partners and their customers
- Creating ongoing win-win partnership with our Channel Partners
- Providing excellent and highly superior quality to all our customers
- Empowering our team members to perform excellently